Playfish is backedby Accel Partners and Index Ventures, and has offices in London, San Francisco,Beijing and Tromso, Norway. 1 Interpolated data from "The Monopoly Book: Strategy and Tactics of the World`sMost Popular Game" - Maxine Brady; Hasbro website - "Monopoly History" 2 Associated Press, April 16, 2008 Playfish press assets can be downloaded at http:// Sarris, 415-578-3194Director of Global orSparkprJeff Koo, 415-321-1866 (US inquiries)orBite CommunicationsEliza Dabney, +44 (0)20 8834 3430 (UK inquiries)Copyright Business Wire 2009. Automated School-to-Home Communications Program Designed to Improve ParentalInvolvement, Save Administrators Time Through Instant Messaging SystemST. The company combines creativity, innovation and originality to creategames for friends to play together over social and mobile platforms such asFacebook, MySpace, Google, Bebo, iPhone and Android. Playfish`s newest hit is Restaurant City, with players havingcreated more than 5 million eateries in the game`s first 10 weeks sincelaunching in April. "When we founded Playfish, our goal was to change the way the world plays gamesby creating experiences that are social and connected between friends," saysKristian Segerstrale, CEO and Co-founder of Playfish. "Reaching 100 millioninstalls in such a short time is clear proof of social gaming`s popularity andhow loyal, enthusiastic and deeply engaged the Playfish community is." About PlayfishPlayfish is one of the world's largest and fastest growing social gamescompanies.
Pet Society, thecompany`s top game, is played by 12 million people each month, making it one ofthe most popular games on Facebook and amongst the social utility`s largestapplications. "Social games are bringing a fundamental shift to video games - away from asingle player-focused activity to one in which people play with their real-lifefriends," says Atul Bagga, vice president, gaming research for ThinkEquity. "Byputting the emphasis on interaction between friends, social games have expandedthe potential reach beyond traditional video games to an entirely new,non-gaming audience." Playfish currently has more than 30 million monthly active players across itsseven games, each of which has been a top 10 hit on Facebook. Forinstance, the world renowned board game Monopoly took approximately 45 years1 toreach that milestone, while The Sims - the best selling PC game of all time andthird most popular video game series worldwide - accomplished it in eightyears2. The achievement of 100 million installed Playfish games in 18 months issignificant when measured against other icons from different eras of gaming.
The sheer number and rapid rate atwhich Playfish`s seven titles have been installed by its player community viasocial networks such as Facebook, MySpace and Bebo is further evidence of howplayers around the world are embracing the growing phenomenon of social gaming. ISTS enables its customers to address thechallenges thrown about by the confluence of multi-channel retail integrationinitiatives and the need to accept traditional and alternative payments. ISTS Worldwide, Inc.Chandan Mukherjee, Copyright Business Wire 2009. Milestone Marks Rapid Rise in Popularity of Playfish Games and Social Gaming asFriends Play Together Throughout the WorldLONDON & SAN FRANCISCO--(Business Wire)--Playfish, one of the world`s largest and fastest growing social games companies,today announced that 100 million of its games have been installed by playersonly 18 months after the company was founded.
"The solutions built by ISTS using theMicrosoft technology stack offer effective data management and integrationcombined with a sophisticated user experience that clients expect." About ISTS Worldwide - Worldwide provides end to end technology services in the form ofarchitecture services, custom application development, integration, testing andsupport services by leveraging complementary enablers of People, Process,Technology, Global Delivery Capabilities and domain expertise in the Retail andPayment technology verticals. "Now more than ever, organizations are looking to increase payment processingefficiency to reduce costs, but deliver an enhanced payment experience to theircustomers," said Colin Kerr Industry Manager, Payments & Core Banking, WorldwideFinancial Services at Microsoft. These threesolution sets address key processing components of consumer payments frommultiple retail touch points and will be a key step towards our vision of beingable to provide an uniform and extendible platform for consumer transactions -payments as well as non-payments which are key in shaping a positive retailexperience," said Mustafa Shehabi, Sr VP Sales & Marketing at ISTS Worldwide,Inc. "Extending our frameworks to the Microsoft stack was a logical progression forISTS. We are increasingly seeing a need within our large and small customers tolook for a Microsoft solution across the payment value chain.